Publications

Writing to Grab Attention, a handbook for EU-funded projects

This practical handbook is an updated edition (2016) of the publication first produced by the EU Neighbourhood Info Centre in 2012.
 
One of the biggest challenges that EU-funded projects face in their communications is writing in a way that will grab the attention of their readers, be they journalists, stakeholders, officials, donors or any of their other target audiences.
 
Writing to Grab Attention addresses these challenges in a simple and animated way. It aims at helping those involved in projects understand issues such as what good writing is, why it’s important to have a catchy title and an introduction that tells the story, and why technical jargon and terms of reference don’t make good communication material!
 
The 26-page handbook is divided into three sections: Common writing challenges, Writing for the media, and Examples and more. It includes checklists, practical tips, and examples of good and bad writing.
 
It is part of a series of practical guides aimed at helping projects in their communications. These include Press release that grab attention – a step-by-step guide (new edition, 2016), and A Photographer’s Handbook (2012), aimed at helping projects to produce or commission effective photo content.
 
You can download the Writing to Grab Attention handbook in PDF format here.
 
Translations of the revised editions will be available soon, but you can still access the French, Arabic and Russian versions of the first edition.
 

 

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