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Euromed Audiovisual seeks to boost distribution in the South Mediterranean

 The EU-funded Euromed Audiovisual Programme is launching a new two-year project to support distributors of the Southern Mediterranean through a series of meetings, coaching sessions and screenings.

 
A press release said ten distributors from Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, the occupied Palestinian territory, Syria and Tunisia would be selected by an international jury to take part in the project.  The deadline for application is 29 February 2012.
 
The project, to be implemented in partnership with Europa Distribution, a network of more than 110 European distributors, seeks to:
 
·       establish working conditions suitable for the creation of a network of Mediterranean distributors;
·       train and coach selected distributors in order to improve their international networks and selling potential;
·       create strong dialogue between European and Mediterranean distributors who share similar problems;
·       organise screenings between European and Mediterranean sales agents and distributors, to negotiate distribution rights, and to encourage the circulation of audiovisual works.
 
The project will include the following:
·       first working session scheduled for July 2012. This two-day meeting will focus on: i) international networks as an opportunity for the South Mediterranean market; ii) collective acquisition strategies ; iii) screening a line-up of selected European and Mediterranean films; iv) one-to-one meetings.
·       A second meeting to be organised in spring 2013 will focus on distribution strategies, attracting public interest (young public, viral marketing, Video on Demand, festival strategies, links with exhibitors, itinerant cinema experiences...).
·       From March 2012, Euromed Audiovisual and the Europa Distribution team will coach selected distributors to help them to enlarge their collective acquisition and distribution networks.
 
The Euromed Audiovisual III programme aims to contribute to the development and strengthening of the capacity of the film sector in the ENPI South region (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Occupied Palestinian Territory, Syria, Tunisia) and to contribute significantly to mutual understanding, intercultural dialogue and cultural diversity, in line with the "Strategy for the Development of Euro-Mediterranean Audiovisual Cooperation", approved by Euromed culture ministers in Athens in May 2008.
 
The Euromed Audiovisual III programme aims to contribute to the development and strengthening of the capacity of the film sector in the ENPI South region (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Occupied Palestinian Territory, Syria, Tunisia) and to contribute significantly to mutual understanding, intercultural dialogue and cultural diversity, in line with the "Strategy for the Development of Euro-Mediterranean Audiovisual Cooperation", approved by Euromed culture ministers in Athens in May 2008. (ENPI Info Centre)
 
Read more
 
Press release
 
Application form
 
Euromed Audiovisual III – fiche and news
 
Euromed Audiovisual II – website
 
ENPI Info Centre feature (Lebanon) – Seeking film producers to portray the ‘Arab Spring’
 
ENPI Info Centre – Audiovisual and Media
 

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