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The new trade routes of old natural soap

07-02-2012

Cosmetics were chosen because of their great potential for market expansion: olive oil soap and other ointments from the East and the South are now within closer reach of European consumers. The Med Cosmetic project – completed in 2011 and part of the EU supported Invest In Med programme – has seen the involvement of 150 representatives from European, Lebanese, Syrian and Jordanian companies, who were able to promote their brands through business-to- business meetings, conferences and workshops. 

Every year, around 600 companies from Mediterranean partner countries export to Europe 42,000 tonnes of industrial cosmetics: a wealth of products now advertised to foreign markets, just as local business people are more aware of the rules to better sell abroad…
 
This is part of a series of features on projects funded by the EU’s Regional Programme, prepared by journalists and photographers on the ground or the ENPI Info Centre. (ENPI Info Centre)
 
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