News

Euromed Audiovisual workshop to tackle film distribution challenges in Southern Mediterranean

28-06-2012

Euromed Audiovisual will hold a workshop in Jordan on 5 and 6 July on strengthening film distribution in the Southern Mediterranean. The workshop, organised in partnership with Europa Distribution and Europa Cinemas, will bring together 18 distributors, selected experts, and sales agents. The programme includes presentations, a series of meetings to create a network of distributors in the Southern Mediterranean, followed by a small audiovisual market, with special screenings of selected European and Mediterranean films to increase their circulation.

 
 “The distribution sector in South Mediterranean countries is in danger,” explains Valerio Caruso, Team Leader of the Euromed Audiovisual Programme’s monitoring unit. “Cinema digitisation is almost complete in Europe, while it has only just started in the Mediterranean region. The risk is creating a gap with the rest of the world. Analogue distribution will soon disappear, and the South Mediterranean distribution sector has to react. The Euromed Audiovisual Programme aims to raise awareness among the region’s local authorities and to provide technical support to its distributors.”
 
 The presentations will deal with the following issues:
- Existing multi-territorial acquisition structures
- Network initiatives and collective acquisition strategies
- Dealing with international sales agents and international markets
- Existing support mechanisms for Mediterranean distributors
 
The Euromed Audiovisual III programme aims to contribute to the development and strengthening of the capacity of the film sector in the ENPI South region (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Occupied Palestinian Territory, Syria, Tunisia) and to contribute significantly to mutual understanding, intercultural dialogue and cultural diversity, in line with the "Strategy for the Development of Euro-Mediterranean Audiovisual Cooperation", approved by Euromed culture ministers in Athens in May 2008. (EU Neighbourhood Info)
 
Read more
 
Press release
 
Programme of the workshop
 
Euromed Audiovisual III – fiche and news
 
Euromed Audiovisual III – website

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